Mattresses
Mimpi Sleep
A mattress is an expensive thing bought without lying on it first, and every objection is about what is inside. Mimpi sells hybrid latex and memory foam beds, and the site answers those objections in the catalogue itself rather than saving them for a product page nobody reaches.
- Shopify
What the site does
Built around how the business runs.
- A range sold by build, not by size — Lite, Original and Luxury, separated by layer count
- Every model carries its height, its number of layers and each material named in order
- Starting price on the card, so the range can be compared before a click
- Warranty, free trial, delivery and instalment terms stated up front
- A technology section for the buyers who want the reasoning, not the summary
- Pillows sold alongside, and a blog for the long research a mattress purchase involves
- A country selector, so one store can serve more than one market
- Indonesian throughout, with WhatsApp reachable from every page
Decisions
Why it was built this way.
Specifications are the product photography
You cannot photograph how a mattress feels. What you can publish is the layer stack — natural latex, responsive memory foam, high resilience foam, support foam — in the order they are laid. That list is what a buyer compares, so it belongs on the card and not three clicks in.
Shopify because the terms are the checkout
Free trial, ten-year warranty and instalments are not marketing copy here; they are the conditions of sale. Shopify carries them through the cart without a bespoke checkout to maintain.
Other work
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