Retail
Joger Jelek
Joger has sold its self-deprecating T-shirts from Kuta for decades, and the brand is its writing as much as its clothing. The site carries that voice rather than a catalogue, because the shop is the product and the queue outside it is the proof.
- WordPress
- Brand archive
What the site does
Built around how the business runs.
- The story behind the name, told at length
- Renungan and Garing — the brand's own writing, kept as sections of the site
- An interview with the founder
- Shop locations, including Kuta
- A gallery and a blog
- A plain notice that Joger does not sell online, stated rather than hidden
Decisions
Why it was built this way.
A voice, not a catalogue
Most retail sites are a product grid with copy around it. This one is the reverse: the writing is the reason people come, so it gets the space, and the shops get the call to action.
Saying no on the record
The site states outright that it cannot serve online purchases. That answers the most common question before it is asked, and protects the shops from a promise the business does not want to make.
Other work
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