Herbal products
Djugo
A premium herbal oil built on a campaign line rather than a product spec — #BerbagiKesembuhan, sharing healing. The site is deliberately small: it exists to establish what the brand stands for, with the selling handled elsewhere.
- WordPress
What the site does
Built around how the business runs.
- Built around the brand promise, with the campaign hashtag carried through the site
- Indonesian throughout, for the audience the brand speaks to
- A short structure — brand, story, news — rather than a catalogue it does not need
- News section for the campaign as it runs
Decisions
Why it was built this way.
A small site on purpose
Not every product needs a shop. Djugo is sold through channels that already exist, so the site carries the story and stays out of the way of the ones doing the selling.
The campaign is the structure
Where a catalogue site is organised by product, this one is organised by the idea it is asking people to pass on. That is what the brand is actually spending on.
Other work
Tell us what you want to launch.
Send us a brief and we will come back with a scope and a quote. Projects start on a 50% deposit, and there is no obligation before that.