Liveaboard cruises
Cruising Raja Ampat
One boat, the Wisesa, sells three quite different holidays — scuba cruises, 100% snorkelling expeditions, and surf charters in North Maluku. A diver and a snorkeller want opposite things from the same vessel, so the site separates the trips before it sells the boat.
- WordPress
- Bilingual EN/FR
What the site does
Built around how the business runs.
- Three trip types kept apart: diving, snorkelling and surf charters
- Itineraries by region — Raja Ampat, the Banda Sea, North Maluku
- A section for the boat itself: cabins, crew, what is aboard
- English and French, declared with hreflang so each version can rank in its own market
- Gallery and blog for the long research phase a liveaboard booking involves
- Guest reviews on the page where the decision is made
Decisions
Why it was built this way.
Snorkellers are not divers who cannot dive
Most liveaboard sites treat snorkelling as a downgrade. This one gives it its own cruises and its own pages, because the operator runs trips with 100% snorkellers aboard and those guests are choosing, not settling.
French is a market, not a translation
A large share of Raja Ampat liveaboard demand is French-speaking. The French pages are declared with hreflang rather than left to a browser plugin, so they can earn their own rankings.
Other work
Tell us what you want to launch.
Send us a brief and we will come back with a scope and a quote. Projects start on a 50% deposit, and there is no obligation before that.