Beauty ecommerce
Aniverable
Aniverable sells perfume, skin care, bath products and home scent under one brand. Four departments with little in common have to sit in the same store without turning the homepage into a list of everything.
- WordPress
- WooCommerce
What the site does
Built around how the business runs.
- Four departments: fragrance, beauty, bath and body, and home and scent
- Extrait de parfum range with named scents, plus hair perfume and miniatures
- Skin care and make-up lines under the beauty department
- Home products: reed diffusers, scented candles, room and linen sprays, laundry and floor concentrates
- Collaboration and seasonal collections listed apart from the core range
- Full cart and checkout, and an email sign-up
Decisions
Why it was built this way.
Departments, then products
Fragrance and floor concentrate are not browsed the same way. The store leads with four departments so a visitor picks a world first and a product second.
Best sellers carry the homepage
A scent cannot be sampled on a screen. Leading with what other people already buy is the closest a fragrance store gets to a testimonial.
Other work
Tell us what you want to launch.
Send us a brief and we will come back with a scope and a quote. Projects start on a 50% deposit, and there is no obligation before that.